There are a number of key features, peculiar to Ceroc, which make it both attractive and easily promoted:

Ceroc is an enjoyable way of taking exercise and staying fit. This keeps it in line with the popular interest in health.

It is easy and quick to learn. It is therefore accessible to anyone, regardless of age, sex or technical ability.

It is cheap to participate and there is an increasing choice of venues to attend.

There are no special shoes or dress requirements.

It is a partner dance and thus reflects current trends. It moves away from the rave culture of dancing alone, back to the idea of dancing with someone.

You don't need to bring a partner since the teaching method ensures that everyone mixes together and participates. Indeed, it has become a popular forum for meeting new people in a very relaxed atmosphere.

It can be danced to any music with a steady beat - fast or slow. It thus appeals to those who enjoy the hits of yesterday as well as those who prefer the latest chart successes.